The Lifestyle Co.

A female-founded PR agency head by Tania Cavallo, The Lifestyle Co. works at the crossroads of lifestyle and luxury. Taking the time to understand each brand’s identity, audience and business goals, TLC crafts personalised strategies that elevate every client’s unique story. Notes was tasked with amplifying TLC’s aspirational approach onto their recently-launched social channels – designing compelling visuals, telling their stories and crafting a solid TOV that resonates with their distinct global audience.